At Sold4U2day ("we", "us", "our"), your privacy matters. This Privacy Policy explains how we collect, use, store, and share your personal data when you use our website, mobile app, and associated services (together referred to as the “Platform”).
We are committed to safeguarding your data in accordance with the UK General Data Protection Regulation (UK GDPR) and relevant data protection laws.
1. Who We Are
Sold4U2Day operates an online auction platform where individuals (Buyers) and property owners or agents (Sellers) can register, interact, and conduct property transactions securely and transparently.
2. What Personal Data We Collect
- Identity Data: Full name, date of birth, title, user ID
- Contact Data: Email address, phone number, postal address
- Authentication Data: Identification documents for KYC and approval (e.g., passport, utility bills)
- Account & Profile Data: Login credentials, preferences, watchlists, bid history
- Financial Data: Payment card details, bank details (processed via third-party providers)
- Transaction Data: Records of payments, deposits, subscriptions, and auction activity
- Technical Data: IP address, browser type, cookies, location, and usage data
- Communication Data: Emails, live chat records, support requests
- Marketing Preferences: Opt-ins and unsubscribes for email alerts and promotional campaigns
3. How We Use Your Data
- Create, verify, and manage your user account
- Allow you to bid, list properties, and complete transactions
- Notify you of bid updates, approvals, or payment statuses
- Send relevant property alerts and auction reminders (with consent)
- Process payments and manage subscriptions or deposits
- Comply with legal and regulatory obligations
- Improve website security, functionality, and user experience
4. Lawful Bases for Processing
- Contractual necessity
- Legal obligation (e.g., KYC, AML, tax laws)
- Legitimate interests (fraud prevention, platform performance)
- Consent (marketing communications, optional cookies)
5. How We Share Your Data
- Secure third-party payment providers
- KYC/AML verification partners and regulatory authorities
- Hosting, analytics, and IT support services
- Law enforcement or courts, where required
- Solicitors, estate agents, or parties involved in transactions (with your authorisation)
We do not sell your data to any third party.
6. International Transfers
We primarily store and process your data within the UK or EEA. Where data is transferred outside the EEA, we use safeguards such as Standard Contractual Clauses.
7. Data Security
- Encrypted connections (SSL)
- Role-based access control
- Secure user authentication
- Firewalls and vulnerability testing
You are responsible for keeping your login credentials confidential.
8. Data Retention
- Active account data retained while your account is open
- Transaction records retained up to 7 years
- Marketing preferences retained only as needed
- You can request deletion of your account (subject to legal exceptions)
9. Your Rights Under the UK GDPR
You have the right to:
- Access your personal data
- Rectify inaccurate or incomplete data
- Request erasure ("right to be forgotten")
- Object to or restrict processing
- Request data portability
- Withdraw consent (where applicable)
- Lodge a complaint with the ICO
10. Third-Party Links
Our site may link to other websites. We are not responsible for their privacy practices and recommend reviewing their policies.
11. Cookies
We use cookies to improve your experience. You may manage cookie preferences via your browser or consent tool.
12. Marketing Communications
You may receive email alerts about properties, auctions, or promotions. You can unsubscribe via email link or user settings.
13. Changes to This Privacy Policy
We may update this policy from time to time. Significant changes will be communicated via email or banners.
14. Contact Us
If you have questions or concerns, please contact us.
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